Fall 2020 ︎︎︎ SUNY Purchase ︎︎︎ (DES3510) Word & Image 3
Knitting Circle: Logotypes
BackgroundThis video is meant to give some ideas for how to go beyond simply slapping text next to a logo and then going through all your fonts.
00:26 initial directions for fake logo + company
01:07 typefaces (Cheee and Objektiv)
01:37 type and mark can/should have an association.
03:20 iterating on lockup (replacing parts of letters with mark)
06:10 customizing type (after creating outlines from type)
10:14 Fontstruct as a way to start making custom type.
Supplemental MaterialHere’s a playlist for creating fonts in Glyphs. There’s a free trial of Glyphs Mini that you can get from the website. Additionally, if you’re registered for Typographic Investigations, you should be able to get a license through the school.
Here’s a very basic tutorial on using the website Fontstruct to create custom type.
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