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Fall 2020 ︎︎︎ SUNY Purchase ︎︎︎ (DES3510) Word & Image 3

Knitting Circle: Logotypes


This video is meant to give some ideas for how to go beyond simply slapping text next to a logo and then going through all your fonts. 



    • 00:00 Introduction
    • 00:26 initial directions for fake logo + company
    • 01:07 typefaces (Cheee and Objektiv)
    • 01:37 type and mark can/should have an association.
    • 03:20 iterating on lockup (replacing parts of letters with mark)
    • 06:10 customizing type (after creating outlines from type)
    • 10:14 Fontstruct as a way to start making custom type.

Supplemental Material

Here’s a playlist for creating fonts in Glyphs. There’s a free trial of Glyphs Mini that you can get from the website. Additionally, if you’re registered for Typographic Investigations, you should be able to get a license through the school. 

Here’s a very basic tutorial on using the website Fontstruct to create custom type.

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