Spring 2022 ︎SUNY Purchase ︎ (DES3440)Typographic InvestigationsI’m choosing to define “conceptual” fonts as ones where the initial motivation for the creation of said font is not (necessarily) an aesthetic. This can get blurry as ultimately typography will be expressed through some kind of formal means. This is meant, in part, to get your thoughts going for how to approach the final project.
Discussion: “Conceptual” typefaces
Jerry’s shapes are based on the outlines of congressional districts and is meant to raise awareness about the practice of Gerrymandering; reshaping congressional districts to influence the party distribution and thus the voting outcomes.
Prozac attempts to simplify the alphabet into 6 shapes that are transformed in various ways to produce all the letters. The name is from the eponymous antidepressant, and apparently is meant to capture the pharmaceutical quality of the typeface.
The related website is no longer live, but the linked video demonstrates the typeface. I can’t confirm whether OCR algorithms have “evolved” but ZXX was designed such that computers cannot read it.
Heavy hitter that is one of the symbolic “moments” of the 90’s era of typography. I don’t know how much it gets talked about but it also calls to mind the kind of poetic erudition you see in a good sample in a hip hop song. Dead History merges (Linotype’s) Centennial and V.A.G. Rounded.
The following things are related things that aren’t drawings but I feel I should mention, some stuff to take a lil ol’ think about.
Erased De Kooning DrawingNot sure if this is doing anything for you but this kinda messed me up the first time I heard about it. Rauschenberg got De Kooning to do a drawing, and then erased it.
Sol Lewitt’s Wall Drawings
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