(Week 10) Discussion, Abstraction
Introduction / Context
The reading below is about abastraction and discusses work of Chermayeff & Geismar & Haviv, primarily in the form of logos. You are probably familiar with some of the below examples.
Or you might also be familiar with Paul Rand's logo work:
This is based on the prospect of abstraction, or taking components with semantic and aesthetic meaning and combining them to create new visual meaning.