Spring 2021 ︎ SUNY Purchase ︎ (DES3440)Typographic Investigations
As you are thinking about what you want to do for your final project, you may be wondering ways to find inspiration. We’ve talked about fonts that have a direct concept behind their formal components and we’ve talked about the role of contrast and stress in influencing the style of a font. Today we’ll talk about a common method for type design and that is creating a font from a direct sample found, in the “wild.”
Template Gothic used to be ubiquitous in the 90’s. It was literally designed in 1990. It just just has that energy and the vernacular inspiration of the work was more novel at the time. It was based on a sign at Barry Deck’s laundromat, though Ed Fella has refuted that is the only inspiration. I believe he’s argued that the generic “template” lettering Ed Fella used in his drawings was also an inspiration.
You’ve seen Gotham in Obama’s campaign, packaging, signage. It’s everywhere. It’s one of James Edmondson’s “greatest hits” of geometric sans serifs
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